R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.
Designed from a narrative standpoint, R H U D E reflects modern socioeconomics and personal stories as Villaseñor came to Los Angeles. Now a reoccurring theme season-to-season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. Rhuigi studied art history shortly after graduating HS and was an understudy/intern to Shaun Samson.
With no formal training specific to fashion design, Villaseñor credits his understanding of garments and construction to growing up with a mother who was a tailor, providing a foundation and experience of how to build each piece and the subsequent stories told with each collection.
RHUDE’s journey parallels Villaseñor, chronicling the evolution of a man from adolescence to maturity, a narrative reflects each collection both the Creative Director and brand continue to grow with its ever-expanding fanbase, culminating in the most recent debut presentation during Paris Men’s Fashion Week for the Spring/Summer 2020 Collection.